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Join Creative Factory
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Inside the Most Important Presidential Branding Campaign — That Didn’t Win
Madeleine Magill 1/13/25 Madeleine Magill 1/13/25

Inside the Most Important Presidential Branding Campaign — That Didn’t Win

The Wide Eye team went above and beyond to deliver a once-in-a-lifetime project that supported a new vision for America.

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Nothing Replaces Being in the Room with Users
Matt McCue 1/2/25 Matt McCue 1/2/25

Nothing Replaces Being in the Room with Users

Chan Zuckerberg Initiative Senior Director Kristin Vincent has spent nearly her whole career designing in the education space.

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How Creative Director Ande Campbell Hubbard Leads at Planned Parenthood
Madeleine Magill 7/18/24 Madeleine Magill 7/18/24

How Creative Director Ande Campbell Hubbard Leads at Planned Parenthood

10 insights, methods, and quirks.

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Suff Syed: In An AI-Powered World, Be An Outlier
Matt McCue 7/17/24 Matt McCue 7/17/24

Suff Syed: In An AI-Powered World, Be An Outlier

Suff Syed, the Head of Design, at Microsoft Research, shares how he has always marched to the beat of his own drum in his career and creative thinking.

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The Secrets of Food Styling with Mira Evnine
Madeleine Magill 7/8/24 Madeleine Magill 7/8/24

The Secrets of Food Styling with Mira Evnine

10 insights, methods, and quirks.

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How White House Creative Director Meena Yi Works
Matt McCue 7/5/24 Matt McCue 7/5/24

How White House Creative Director Meena Yi Works

10 insights, methods, and routines.

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Designing Our Way Forward

We’re rooted in the idea of creativity as a cultural force. Our stories explore how and why people design, build, and reimagine the world around us.

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Edited by Matt McCue.

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