 
      
      How I Work: Cathie Urushibata, Creative Director of Shake Shack
10 insights, methods, and quirks.
 
      
      Sara Sodine Parr: How to Ask the Right Questions to Build the Right Thing
Fun fact: Her favorite question isn’t actually a question. It’s “Tell me.” Learn why that phrase is so effective at getting people to open up.
 
      
      How I Work: Adam Moss, Author, Painter, and Editor
10 insights, methods, and quirks.
 
      
      Jessie McGuire: Don’t Let Anyone Put You in a Box
ThoughtMatter’s Managing Partner shares how she and her team are working to diversify the design and creative industries.
 
      
      10 Creative Truths From Writer David Foster Wallace
Work any of these into your pursuits as you see fit.
 
      
      Iconic: The NYC Convenience Store with a World-class Magazine Section
Here, Sheth shares how he took over his uncle’s convenience shop and turned the business into a community pillar in lower Manhattan.
